Video Scriptwriting

In 2022, Dext released one of its most highly-anticipated product features, Practice Insights. As well as creating the product's value proposition, and building out core messaging documents, I was tasked with writing the script for the feature's hero video. This involved merging the core elements from the value prop with a creative angle fit for video. Practice Insights is a dashboard that gives accountants and bookkeepers an actionable, deep-dive view of client bookkeeping data; by no means awe-inspiring, but a big deal nonetheless. This is now housed on the product's website page and, at the time, shared across our social channels. Note: I'm unable to embed the video directly into The Dots. Here is the Youtube link: https://www.youtube.com/watch?v=xnpg7jrt7-8