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Pillar Page Creation

  • Jacob Butler

In an attempt to boost organic traffic, we created an SEO-driven pillar page around the topic of accounting automation. This formed a large chunk of our content strategy. But it was also very much a brand decision. We knew that our customers, and the wider accounting industry, weren't always fully convinced by us as a brand. Or, in fact, aware of what our products did. We needed to somewhat redefine ourselves. This pillar page was a key driver of that strategy, and other supporting campaigns followed suit. Combining SEO research, customer insights, and a bit of common sense, we built out a content plan that consisted of five cluster blogs, centred around one core pillar page. We are now ranking on Google, SERP 2, and we expect it to improve as we link more content back to it. While some might say that is only pillar page, I believe that it has paved the way for our brand to find its voice again. All work shared is with Dext's expressed permission.

"For hundreds of years, technology has paved the way for a faster, more efficient way of doing things. From cars to computers and everything in between, it has allowed us to achieve more in less time. In this scenario, automation has proven to be a powerful tool. While there are those that doubt or, in some cases, fear it, automation is here to make our lives easier – not to replace us. So what does automation mean for accounting?"

Link to full article: https://dext.com/uk/resources/accounting-news/accounting-automation-how-to-future-proof-your-firm
"‘Workflows’ is an ever-popular term in accounting and bookkeeping. Some might even claim that it’s become a buzzword, or a shiny new name for something that’s always existed. Whatever your stance, it’s safe to say that the accounting workflow – and all its subplots – is an integral part of accounting as a whole."

Link to full article: https://dext.com/uk/resources/accounting-news/how-to-improve-your-current-accounting-workflow
"The opportunity in accounting automation is there for all to see. It’s likely you already know that, otherwise you wouldn’t be here. For those that don’t, let’s look at why automation is, and will continue to be, so prominent in the industry and, if you need help getting started, how to automate your accounting firm."

Link to full article: https://dext.com/uk/resources/accounting-news/how-to-automate-your-accounting-firm
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