• Mercedes Lucena

This campaign for the Ad Council is my last significant work published. I am especially attached to it because it is about the early signs of Alzheimer's, and I got to know and interview these people IRL. We collaborated with two Oscar winners, the musician Gustavo Santaolalla and the artist Bastien Dubois to bring their stories to life. Plus, it won a Webby Award this year, voted online by the public worldwide during the lockdown!