Simply. Grow. Together.
From early 2013 Wolff Olins worked with Makhteshim Agan Industries, a world leader in crop protection solutions, to a create a new global brand that supports farmers in meeting these challenges. The new brand is called “Adama”, Hebrew for “earth” or “soil”. Adama strives to become the first farming brand built for the 21st century: farmer focused, delivering practical products and services for field and business, using digital technology to connect and enable growers around the globe.