Add to Cart

Add To Cart is a project/installation on fashion sustainability. The experimental project was focusing on the ‘New Luxury’. Through this project, I addressed varying issues in the fashion industry including fast fashion and brand transparency. The concept behind the project is to introduce a new method in shopping. It imagines a world where fast fashion is honest and instead of checking the price tags, we check the true cost; Just like how we check the nutrition facts on the side of our cereal boxes. To create the bridge between the supermarket-aesthetic cereal box concept to the fashion industry, the boxes were to be displayed in a shopping cart; Like the none other symbolic object found in online shopping, ‘Add to Cart’ The ‘cereal’ boxes or packaging are also scannable via Blippar App which features an AR experience. Research document available upon request