Projects
- AvRi • 2030A hyper-personal AR extension of retail experience. AvRi brings together a Smart Ring, Eye Sensor Chip and a Smart Avatar. The hyper-tech product serves as a platform where brands and user will be able to have a meaningful conversation. Brands will have access to the user’s candid and honest opinions on their products, simplifying the brand’s market analysis. With AvRi, brands will also be able to share information that will simply be a click away and isolated from the loud background noise of
- Transfiguration x GERMANIERA series of photographs, artworks and GIFs inspired by the brand Germanier, designed for his SS19's Ad Campaigns The experimental project explored Germanier's transfiguration concept behind his collections. The designer was inspired by 'Henshin' anime scenes where anime characters would transform/transfigure into their true heroine form. Germanier is also known for his advanced techniques on transforming 'trash' into couture dresses.
- Add to CartAdd To Cart is a project/installation on fashion sustainability. The experimental project was focusing on the ‘New Luxury’. Through this project, I addressed varying issues in the fashion industry including fast fashion and brand transparency. The concept behind the project is to introduce a new method in shopping. It imagines a world where fast fashion is honest and instead of checking the price tags, we check the true cost; Just like how we check the nutrition facts on the side of our cereal
- N By NovaA zine publication project inspired by NOVA UK magazine. N by Nova addresses the issues today's women experience through pop cultural reference and humorous memes (because why not). The first issue/prototype discusses the dating issues and experiences in today's time. Along with the physical zine, an interactive website was designed accordingly to the aesthetics of the publication. The project is supported with a 90-page research document. Please scroll down to see research pages focusing on F
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Work history
Design InternSHOWStudio
London, United KingdomInternship
- Responsible for various tasks including photo retouching, compositing, creation of social media assets and newsletters
- Assisted in website content management (CMS)
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Part-Time Design Assistant Internomo creates
London, United KingdomInternship
• Designed content pages for Omo Creates & Modern Matter websites
• Assisted in curation of treatments & moodboard for upcoming photoshoots
• Assisted in designing & compiling a short film proposal (References, shot lists & more)
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Skills
- Adobe Indesign
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe Lightroom
- Branding Design
- Digital Design
- Creative Direction
- Web Design
- Creating Moodboards
- Research
Education
BA Creative Direction for FashionLondon College of Fashion, UAL
London, United Kingdom
A fashion communication program specialising in art direction, design + strategy.
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DiplomaIstituto di Moda Burgo
- Milan, Italy
Fashion Stylist Programme:
• Fashion Illustration
• Pattern Making & Sewing
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