AvRi • 2030
A hyper-personal AR extension of retail experience. AvRi brings together a Smart Ring, Eye Sensor Chip and a Smart Avatar. The hyper-tech product serves as a platform where brands and user will be able to have a meaningful conversation. Brands will have access to the user’s candid and honest opinions on their products, simplifying the brand’s market analysis. With AvRi, brands will also be able to share information that will simply be a click away and isolated from the loud background noise of the Internet. AvRi aims to break the barriers today’s retail experience have and meet the technological advancements 2030 will unfold. *Design Development & Research Document available upon request
THE WORLD IN 2030
The scenario in 2030 is predicted to be the ‘Hyper-Embrace’ age. The world will experience major technological advancements, having machines, AI and AR highly-integrated into the everyday lives of the people as well as the industries. Factory labours taken over by automated machines, causing the raise on unemployment and inequality gap. However the people’s voices will be amplified and heard equally, resulting into a citizen-led democracy.
Data will be currency however the Internet will be accessible and free to everyone which will allow the people to learn further on the need to make environmental changes for a better world. This will result into the rise of post-consumerism.
THE FASHION INDUSTRY IN 2030
With the technological advancements, fast fashion will be faster than ever but sustainable too. New collections will be released daily through digital runways, advertisements and across the landscape of the Internet. Though new collections will be manufactured in a demand-led manner and rationed as well, to avoid over-production.
In this post-consumerist age, there will be a shift from the need to own. Secondhands and rentals will increase in popularity. Brands will take responsibility of their deadstock and have a section in their selected retails stores as “Comebacks” which will be customized/refurbished by the customers design and preference.
This model creates a more circular loop and longer garment life cycle.
Ring Design: 3µ thick, non-invasive, highly-customizable and removable. Similar to a temporary tattoo.
Smart Ring Features
Smart Ring UX Design: Voice-activated and/or touch-activated (buttons, taps, scrolls).
Eye Sensor Chip: A wearable skin-like micro chip to be installed behind the ear. This Chip will allow the Smart Ring to see through the user’s eyes.
User’s Emotions: Recognizes users emotional responses, through shift of body temperature and heart rate, when touching the brand’s products and stores them as data for the brand’s product/market analysis.
Personalized Interactive Advertisements: The Eye Sensor Chip will be able to detect products that caught the user’s attention. Public advertisements will be curated accordingly to the user’s database (Previous purchases, emotional responses & product detection.) AvRi will allow the user to have various kinds of interactions with the advertisements.
Eye Sensor Chip
User’s Profile: Stores user’s skin tone and body measurements.
Personalized Recommendations: Recommends products through the brand’s digital touchpoints based on the stored data of the user’s previous purchases and emotional responses on products previously touched.
Live Tracking: Stores purchased product codes and links to overview cameras in the factory to show products in-the-making.
Traceability: Product details will be available on-hand and only ‘a click away’. AvRi will show date manufactured, source, manufacturer, material details, previous owners (if secondhand).
Smart Avatar
The Smart Avatar lives in the Smart Ring. It is an extension of the online/offline split persona Gen Z are known to have. The Smart Avatar represents the user’s online persona and shares the user’s consciousness. It will accumulatively adopt the user’s personality, language and traits.
Abilities:
Browsing: Processes information on the internet, filters through the ‘inauthentic noise’ and provides the accurate and authentic information - that the user wants to look up, this eliminates the user having to manually go through multiple websites and platforms to access information.
Daily Outfit Recommendations: Based on the user’s mood and (lack of) frequency of the items being worn, the smart avatar will recommend outfits every morning.
Virtual Try-on: Virtually shows how clothing items would fit on the user and expresses the physical aspects (e.g too itchy, too tight).
Desire Stats: Processes the user’s emotions and desire on a piece of item as percentages and suggests a final decision.
BRAND COLLABORATION: MONKI (Speculative)
With the ‘Brave, friendly, fun and Scandinavian cool with creative street style’1 aesthetic, Monki’s core belief is to empower young women. The brand has 127 stores, running on renewable energy across the world with eye-catching Instagrammable visual merchandising concepts. Through the brand’s various digital touchpoints, Monki’s focuses and targets on Gen Z.
Monki Cares and Monki Thinks campaigns on various pressing issues on the Fashion Industry and Gen Z, from committing to only support sustainably sourced materials by 2030 to mental health awareness.
Opportunities
- Monki is constantly investing in advertisements and collaborations that are mainly focusing onto Gen Z, as they are the main target audience. Going beyond the communication methods, extending the brand’s retail experience will attract and satisfy the shifting beliefs and attitudes of Gen Z consumers.
- Lengthy articles of the brand’s missions and commitments are available on the website however when in-store these information are limited to only hangtags and posters.
- The in-store concepts are already Instagrammable spots that lure the Gen Z in but there are currently no digital/AR experience integrated. This experience will allow Monki to stand out from other High Street Fashion stores.
1. INITIATION
2. ADVERTISEMENTS
a. New Collection
b. Discount Codes
3. IN-STORE
a. AvRi Ring Scanner
Virtual try-on with Smart Avatar
b. Displays
Smart Ring reads user's emotions and changes in colour accordingly
Virtual try-on with Smart Avatar along with outfit recommendation with user's current wardrobe collection