Adding the Midas touch to the jewellery industry - Startups Magazine issue #9

In today’s technology-driven world it’s easy to forget that some sectors have remained relatively untouched by its advance, and the global gold jewellery industry is a case in point. On the face of it, it’s perhaps difficult to see exactly where technology could make an impact in this extremely traditional industry, which hasn’t changed much since the ancient Egyptians began to adorn themselves with gold nearly 3,000 years ago.