Adfactors

Adfactors is India’s largest PR firm. The office is a three storied building with additional amenities like a cafeteria, gym, library. The brand stands for an unparalleled understanding of India, its diversity and complexity, in a cultural, business and social context. Their belief in knowledge driven communication is also an integral part of the brand. The identity reflects this by using the Devanagari letter ‘gya’ which stands for knowledge.

To reflect this in its office space, the design focused on creating a unique combination of ideas based on knowledge, Indian and world history and snippets of Indian culture.

A larger than life bookshelf create spanned the entire wall in the lobby and displayed world’s and India's most famous pieces of literature. The glass panels around the office had headlines of the biggest events in history, both Indian and global. To add a twist to it, the Indian calendar was used, which is 79 years ahead of the Gregorian calendar. The main conference room showcased a time-line of the biggest innovation and break-throughs in Indian business history. And lastly, pillars all around the office were used to depict various philosophies of Indian culture.

Role: conceptualization, design, production consultation
Company: chlorophyll brand consultancy
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