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Adi Dassler

As creative director for the Adi Dassler Foundation – a 250MM$ MFO & Sports Accelerator Program – I set a strategy that focussed on the amateur athlete and entrepreneur.
An impetuous learner, I challenged, galvanised and surprised the multi-disciplinary creative team through a complex IP brief. Hosted workshops with client and family to uncover the true essence of Adi’s life, led by the question: what would Adi NOT do? 
We created educational media, toolkits and a new system of communication material that provided the client with the competence and confidence to experiment. 
Problem-solve first with solutions second: Build true purpose and empower a vision for the legacy amongst all stakeholders, is how I showed leadership.



Hamish Duncan

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  • Photographer, UX/UI Designer

Project Tags

  • sport
  • Adidas
  • Identity Scheme
  • Archive Research
  • animation
  • film
  • signature
  • digital art direction
  • visual strategy
  • content strategy

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