As creative director for the Adi Dassler Foundation – a 250MM$ MFO & Sports Accelerator Program – I set a strategy that focussed on the amateur athlete and entrepreneur.
An impetuous learner, I challenged, galvanised and surprised the multi-disciplinary creative team through a complex IP brief. Hosted workshops with client and family to uncover the true essence of Adi’s life, led by the question: what would Adi NOT do?
We created educational media, toolkits and a new system of communication material that provided the client with the competence and confidence to experiment.
Problem-solve first with solutions second: Build true purpose and empower a vision for the legacy amongst all stakeholders, is how I showed leadership.