Adidas Backed By Messi

  • Amilcar Guevara Torija

As part of adidas tactical approach to sponsor up-and-coming football players and bring them into the adidas family, we were commissioned to produce and revamp the second season of a branded content series. Backed by Messi is a web series that tells the story of 10 football stars of the future from across the globe who have been chosen by the world's best player to wear his boots. Leo Messi.