For 20 years, I’ve been working in the creative industries of advertising, digital media, innovation, illustration, and photography.
I help brands create stories people care about by applying culture relevant insights, combining ideas with the right technology, and choosing the medium as a consequence of the concept and needs behind it and not the other way around, so they can better connect with their audiences while ensuring they meet and hopefully exceed business objectives.
I have applied my crafts in many formats in my career, from global integrated campaigns, content creation, films, illustration, re-brands, gaming and apps for some of the world’s most highly regarded brands including Apple, Nike, Adidas, Converse, Coca Cola, British Airways, Amazon, Vice Magazine, Warner Music, Ford, O2, SEAT, TEDx, Bacardi and Pepsico among others. And have had the pleasure and joy of working at some of the most renowned global agencies such as W+K, Droga5, Mother, AKQA, BBH, SidLee, Uncommon Creative Studio, BBDO, and TBWA.
Projects
- Adidas Originals FW13 Global CampaignPart of the overall strategy for Fall/Winter’13 was to push technological boundaries, taking the artistic collision concept mass-scale to reach consumers. Run DMC were rumoured to be reuniting. The opportunity was to bring next-generation youth (urban 16-23 year-olds) back for another dose of Originals culture by colliding the Kings with emerging turntablist A-trak, keeping the brand fresh and relevant. We brought this idea to life in two ways. All markets had the opportunity to air the global
- AKFC / FIFA21AKFC is part of Alive + Kicking. A charity that uses football as a force for good. They make ethically produced footballs in Africa. Paying a fair wage to help communities. They also use football to spread education across Africa. We were creative directors on a little idea that we coaxed into something much, much bigger. The idea snowballed, so that Hummel wanted to get involved in creating a sick jersey with us in order to inspire people to sign up. We also managed to get the charity and jer
- Muscular Dystrophy UKAs soon as Covid was officially declared a pandemic, social events were cancelled, and Muscular Dystrophy UK needed to increase donations following the cancellation of the London Marathon. We were asked to create a poster that would last a week on the Picadilly Lights outdoor space. Instead, on a budget of £0, we created a fully integrated campaign that lasted for months. We collaborated with internationally acclaimed artists Eboy to create an 8-bit icon of Carmela, an inspirational young gir
- NIKEiDTogether with Nike, we worked on the rebrand – repositioning NIKEiD as a service that lives across the entire Nike ecosystem, while also concepting innovative new product ideas and helping to shape a fresh new creative direction. We have built the foundations of NIKEiD, defining a brand plan, TOV and service definition to help inform and inspire the future of NIKEiD. All brought to life as a brand book encapsulating everything that NIKEiD stands for. From this collaboration a new consumer-facing
- Adidas AshingtonTo celebrate the career of Manchester United legend Sir Bobby Charlton, adidas Originals released The Ashington, a limited edition shoe named after the hometown of the World Cup-winning footballer. We were tasked with establishing a creative direction for the product launch that straddled the boundary between sportswear and football. Our solution was to come up with a look and feel that gave subtle nods to Sir Bobby and the club where he made his name without being overtly football-focused, as
+ View all
Work history
F
F
AD / Creative DirectorFreelance
London, United KingdomFreelance
Over the last 7 years, I’ve worked in an array of agencies including W+K, Droga5, Uncommon Creative Studio, Mother, BBH and CP+B, amongst others, developing campaigns and branded content for Amazon Gaming Studio, Nike, New Balance, Coca Cola, British Airways, Canada Goose and many others. And worked on the client side at Apple for Beats by Dre. In the past 2 years my team and I Led the $600M winning pitch for Boots, collaborated with Eboy to create an 8-bit character for a non-profit organisation, was part of UK’s most recognised mental health campaign, and designed a football kit for a charitable organisation and integrated it in EA Sports FIFA21.
Creative DirectorUncommon Creative Studio
- London, United KingdomFull Time
Worked on ITV, British Airways & Pinterest, and brought to life part of UK's most recognised mental health campaigns with #BritainGetTalking
+ Show more
Skills
- Fashion
- Advertising
- Film
- TV
- Art Direction
- Digital
- Design
- Creative
- Management
- Online Campaigns
- Print Campaigns
- Communications
- Illustrator
- Photoshop
- Creative Dirction
Education
Awards
T
T
The One Show / Merit / Moving Image Craft & ProductionThe One Show
T
T
British Arrows / Craft Bronze - ITV - The Break Through CastingThe British Arrows
+ Show more