• Amilcar Torija
Together with Nike, we worked on the rebrand – repositioning NIKEiD as a service that lives across the entire Nike ecosystem, while also concepting innovative new product ideas and helping to shape a fresh new creative direction.
We have built the foundations of NIKEiD, defining a brand plan, TOV and service definition to help inform and inspire the future of NIKEiD. All brought to life as a brand book encapsulating everything that NIKEiD stands for.
From this collaboration a new consumer-facing strap line was developed as a starting point for the relaunch of NIKEiD:
The new strap line has evolved to work for multiple executions and multiple products, across categories.
Over the last months, as part of the re-launch campaign, we started testing with tactic cross-category campaigns in the USA market, including golf, basketball and football.