Together with Nike, we worked on the rebrand – repositioning NIKEiD as a service that lives across the entire Nike ecosystem, while also concepting innovative new product ideas and helping to shape a fresh new creative direction.
We have built the foundations of NIKEiD, defining a brand plan, TOV and service definition to help inform and inspire the future of NIKEiD. All brought to life as a brand book encapsulating everything that NIKEiD stands for.
From this collaboration a new consumer-facing strap line was developed as a starting point for the relaunch of NIKEiD:
DESIGNED BY YOU. MADE BY NIKE.
The new strap line has evolved to work for multiple executions and multiple products, across categories.
Over the last months, as part of the re-launch campaign, we started testing with tactic cross-category campaigns in the USA market, including golf, basketball and football.