Adidas Brief

This project was a live brief competition that I took part in from the renowned brand Adidas. We were told that much less woman participate is sports from the olympics right down to playing for school teams. The brief stated that we must pick a sport and city of our choice and develop a product or a service that would make young woman and girls more engaged with the sport. After some research I decided to pick boxing in Tokyo as the statistics for woman and girls playing this sport were particularly low. I decided to make a collection of boxing gowns that were inspired by powerful and inspiring anime characters.