adidas by Stella McCartney: Strong Women Campaign
“Strong Women” was our first strength-inspired campaign that featured a diverse range of women reclaiming strength as a symbol of feminity. As the Global Social & PR lead for aSMC, my job was to launch this campaign with our partner Stella McCartney, adidas global and local teams. Results: - 78 social media posts - 18 million reach - 13 coverage pieces How did we achieve this?
SOCIAL
We created striking narrative-led content that spotlighted each of our women, capturing their unique strength and power. The content resonated well with our audience generating a sense of community, whilst landing the Strong Women message.
TALENT
We collaborated with our talented partners to engage with our audience and drive credibility. They supported the campaign with multiple collab posts, in-feed posts, Stories, and commenting on each other’s posts. This drove strong brand sentiment and hype around the collection.
PR
Our approach was to tell fewer stories with more focus to create connection and product desire amongst our community. We did this with an Influencer strategy, a London store event, creative seeding, and elevated press tools for media engagement.
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Clubhouse Studio
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