About me

Hi! I'm Danielle, a Social Media Expert specialising in Strategy, Art Direction and Content Production. I help brands connect with their target audiences to hit their growth goals and inspire long-term brand love.

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Work history

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PR & Social Media ManagerAdidas by Stella McCartney
May 2023Herzogenaurach, GermanyFreelance
Social Media Manager & StategistAdidas Group
Aug 2022Herzogenaurach, GermanyFreelance
Supporting the adidas Running team on delivering the new Ultraboost Light campaign and writing the Social Media & PR 2023 playbooks. This involves: - Delivering global social toolkits to our markets - Coordinating our agencies to deliver the content calendar - Working with the Analytics team to set benchmarks and create a new KPI framework for social reporting

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Skills

• Project Management
• Social Media
• Social Content Strategy
• Content Delivery
• Content Ideation
• Social Media Advertising
• Social Media Marketing
• Social Media Management
• Strategy
• Strategic Analysis

Education

Post-graduateLondon College of Communication, UAL
Sep 2016 - Jul 2017London, United Kingdom
Design for Visual Communication
BAUniversity of Leeds
Sep 2007 - Jul 2010Leeds, United Kingdom
Contemporary Art Practice