Hi! I'm Danielle, a multi-skilled Social Media & Content Expert specialising in Strategy, Community Building and Content Production. I help brands connect with their target audiences to hit their growth goals and inspire long-term brand love. I have worked with start-ups, global companies and solopreneurs in a variety of industries from charity to sports luxe. These include adidas, Nike, M&C Saatchi, Hostelworld, Gap, JD Sports, Puma, The Children's Society and more.
This variety means I can get under the skin of a brand, fast; understand their universe, their competitive set and their place in culture, then use that information to develop innovative marketing strategies.
I specifically work with clients on writing and implementing a strategy, producing relevant content, and installing vital processes to help grow and sustain their communities. If that's what you need for your business, let's chat!
Projects
- adidas: Ultra Boost Light LaunchMy role was to deliver the social strategy and campaign toolkit for the global channels, share it with our markets to adapt and localise, and oversee the campaign implementation. Our ambition was to drive product credibility through compelling, social-first outputs. THE RESULTS - 14k social buzz - Generated the highest overall running campaign conversions at 52% - 836k engagements
- adidas by Stella McCartney & TERREX Ski Collection LaunchAs the Global Social & PR lead for adidas x Stella McCartney, I spearheaded the launch of our first-ever ski wear collection in collaboration with TERREX ⛷ across our social and PR channels. We did this with earned and owned content that delivered the following… RESULTS - 75 PR pieces + 6.2m reach - 145 influencer posts + 1.6m impressions - 455.3k reach & 2% ER on owned content
- adidas by Stella McCartney: Strong Women Campaign“Strong Women” was our first strength-inspired campaign that featured a diverse range of women reclaiming strength as a symbol of feminity. As the Global Social & PR lead for aSMC, my job was to launch this campaign with our partner Stella McCartney, adidas global and local teams. Results: - 78 social media posts - 18 million reach - 13 coverage pieces How did we achieve this?
Work history
Senior Social Media ManagerM&C Saatchi
London, United KingdomFreelance
I helped execute the Census 2021 campaign on social. We increased the Census completion rate from 70% to 94%. We did this through brilliant team work, collaborating with multiple teams across M&C to execute a multi-channel content calendar to very tight deadlines.
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Social Media & Content StrategistDS DIGITAL
Manchester, United KingdomFreelance
I have worked with start-ups, global companies and
solopreneurs in a variety of industries from NFTs to sports
luxe. I've helped them with everything from building
communities to attract clients, implementing strategies and
sales conversions. Clients include Distill Ventures, Twinzz and
The Children's Society.
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Skills
- Project Management
- Social Media
- Social Content Strategy
- Content Delivery
- Content Ideation
- Social Media Advertising
- Social Media Marketing
- Social Media Management
- Strategy
- Strategic Analysis
Education
Post-graduateLondon College of Communication, UAL
- London, United Kingdom
Design for Visual Communication
BAUniversity of Leeds
- Leeds, United Kingdom
Contemporary Art Practice