Adidas Crazy Chaos
Challenge: Launch the new Crazy Chaos colour-ways in JD. Insight: Most 18 year old feel like they have no money. Proposition: Money is cool no matter your age. Big idea: Chaos Cash. Chaos Cash is a new currency that teenagers can earn it by being chaotic and can be redeemed in JD stores.
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Instore there will be a large phone screen where it will give customers a chance to do challenges and get cash to spend in store from the atm next door.