adidas - Creativity is the Answer

Only creativity can turn barriers into breakthroughs, cages into stages, hate into hope. Because no matter the problem, whatever the question, creativity is the answer. Adidas believes in the power of an athlete’s imagination and using creativity to make a difference in their game, life, and world. The campaign aims to inspire Creators across sports culture to be courageous, unexpected and to shape their own reality. Depending on viewer’s preferences, attitudes, passions, and geographies different films are served, with different scenes, protagonists, and settings, inviting the viewers to pick up the mic and go create. In LA, London, and Moscow we set up Creator Bases to tackle problems like sustainability, legacy, self-expression, lack of space to play sports, and so on, proving that no matter the question, creativity is the answer