adidas Europe - Holiday Campaign

  • Will Wood

This commercially driven campaign involved providing management, governance and guidance to 7x European markets ensuring a consistent message and strategy was rolled out. Collaboration with our eCom and App teams also ensured the Holiday campaign was elevated through the lens of our Partners with a multi-touchpoint experience, multiple products were showcased to consumers using new platform innovations with a pan-European approach. Stakeholders included: - International Colleagues - Post Production Agency - Partner Athletes/Influencers - Sports Marketing/EIM Managers - eCom Team - App Team - Facebook/Instagram Creative Shop