adidas Europe - Impossible Is Nothing

  • Will Wood

#ImpossibleIsNothing is back. Our first global brand campaign of the new business cycle, Impossible Is Nothing returned with an impact as we activated over 1000+ partner athletes and artists across Europe to ensure the campaign was unmissable. Tasked with driving mass awareness, we worked with a huge portfolio of partners from global icons to next gen superstars in order to land the message of 'Seeing Possibilities'. A message particularly relevant as the world begins to reopen after Covid restrictions. Providing governance and guidance to our key countries & clusters across Europe, in addition to collaborating and executing the campaign locally in the UK, we created bespoke content for each partner and provided clear publishing briefs to ensure campaign synergy from partner to partner, but also with wider parts of the business such as OOH, TV ads, eCom and more.