Adidas for Stella McCartney

This campaign was to drive sales of the Stella McCartney for Adidas autumn/winter range by focusing on three fitness influences and how they tackle exercise in the colder months. I created a bespoke web page shown on stylist.co.uk that showcased videos of each influencer’s daily fitness routines, imagery of them modelling the collection and their tips on health and fitness. As part of the creative solutions team at Stylist I was involved in pitching this campaign to the client. I organised the production of the video and photography shoots involving creating storyboards and collaboratively directing the shooting. I also designed digital ads and printed advertorial pages within Stylist magazine.