Adidas: Global Mobile Strategy

  • Carla Lindarte
  • Carla Lindarte

Quant & Qual international research

Brief
To identify the key mobile moments within adidas customer journeys. We wanted to find out how people were using their mobiles in different scenarios – and what the opportunity was for adidas to increase and improve their mobile presence to generate more traffic, sales and engagement.
Solution
I used a mixed (qual and quant) method approach to validate a set of hypothesis, using ethnography and observation in store as well as a survey in USA, Germany, NL and UK. 
Results
Using our findings I was able to create a tactical strategic direction for mobile web and a short term roadmap of what needs to be done to satisfy the key, basic mobile needs of adidas consumers. 

Project Tags

Companies

  • Adidas Group logo

    Adidas Group

    • Fashion and Textiles