Quant & Qual international research
Brief
To identify the key mobile moments within adidas customer journeys. We wanted to find out how people were using their mobiles in different scenarios – and what the opportunity was for adidas to increase and improve their mobile presence to generate more traffic, sales and engagement.
Solution
I used a mixed (qual and quant) method approach to validate a set of hypothesis, using ethnography and observation in store as well as a survey in USA, Germany, NL and UK.
Results
Using our findings I was able to create a tactical strategic direction for mobile web and a short term roadmap of what needs to be done to satisfy the key, basic mobile needs of adidas consumers.
Project Tags
Companies
Adidas Group
- Fashion and Textiles