Projects
- A UX & design podcast in plain EnglishUX and has a usability problem. Design Untangled is a fortnightly UX and design podcast with chat and interviews about the common issues facing Designers. Join Chris Mears (Director, UXr) and Carla Lindarte (Google) as they wade through the jargon and misinformation that makes design harder than it needs to be. Go to: https://designuntangled.co.uk/
Projects credited in
- TK Maxx: EcommerceExperience design and strategy Brief TK Maxx is known and loved for it’s unique in-store experience – a fun and exciting treasure hunt to discover great brands at low prices. The TK Maxx eCommerce experience needed to be refreshed to respond to the needs of online shoppers, and we wanted to deliver a unique experience, true to the spirit and specific characteristics of the TK Maxx ‘off-price’ model Solution I led a team of experience designers and proposed a combination of primary research methods, analytics and review of the TK Maxx brand ethos to define a proposition and set of design principles to underpin the experience on the website. We started with the research and definition of personas, each representative of a behavioural archetype, and used them as a tool to keep users at the centre of every design decision made. We applied an agile approach from the start, forming a multi-disciplinary team of eCommerce specialists, researchers, analytics experts, and even neuroscientists, to develop new proposition concepts and prototypes WE created a full set of wireframes and selected high fidelity designs for key user journeys. https://static1.squarespace.com/static/56bcaf5af850822e57ff5d66/t/56c3aff2859fd092ec19fa09/1455662937743/?format=1000w Results Our result is a user experience that consumers love, appealing to highly engaged loyalists as much as new comers to the TK Maxx brand. The design is reusing eCommerce components to speed up development and take advantage of the chosen vendor’s out-of-the-box features.
- Adidas: Global Mobile StrategyQuant & Qual international research Brief To identify the key mobile moments within adidas customer journeys. We wanted to find out how people were using their mobiles in different scenarios – and what the opportunity was for adidas to increase and improve their mobile presence to generate more traffic, sales and engagement. Solution I used a mixed (qual and quant) method approach to validate a set of hypothesis, using ethnography and observation in store as well as a survey in USA, Germany, NL and UK. Results Using our findings I was able to create a tactical strategic direction for mobile web and a short term roadmap of what needs to be done to satisfy the key, basic mobile needs of adidas consumers.
- Aldi: EcommerceExperience design www.aldi.co.uk Brief Aldi is one of the fastest growing supermarket chain in the UK, and wanted to build on its success to expand through an online presence. Recognising the iterative nature of online development, we wanted to identify an eCommerce concept that would be rapid to implement and would generate learning that would enable Aldi to scale its online presence. Solution I led a user centred design approach to develop a new ecommerce proposition in line with the Aldi commercial model and the needs of the Aldi consumer. We gave emphasis to ease of use and educating users on the Aldi value proposition, and created an experience that complements the in-store experience. https://static1.squarespace.com/static/56bcaf5af850822e57ff5d66/t/56c3a0e52b8dde9d3976a030/1455661374349/?format=1000w Results The Aldi ‘wine by the case’ was successfully launched in January 2016 with. The response to the first phase of the website has been really positive. Econsultancy defines the experience of the responsive site as "simple" and "the browsing and checkout process was remarkably quick and easy". Consumers are already talking about it: “Website extremely easy to navigate and find products. Completed very quickly with no hiccups which would make me want to use it more often” ; “The simplest, clearest retail website I have used in a while, and I do a LOT of shopping online! Thank you!” ; “It is the first time I have ordered on line from Aldi and I find it very easy as I am 79 years of age and not very computer savvy.” ; “the whole thing was a BREEZE for an inexperienced on line shopper!”
Work history
Creative Specialist | Agency InnovationGoogle
London, United KingdomFull Time
Skills
- Design
- UX Consultancy
- Data Driven
- Innovation Strategy