The brief was to create an innovative digital activation for the launch of the new football footwear franchise, Nemeziz.
The installation featured a large screen and Nemeziz boot on a plinth in front of it. As the boot is picked up, the digital on-screen boot mirrors it’s position, unwrapping and reforming, and reacting to the user as they press, bend and twist. Boot contained a range of sensors that would respond to the users’ physical manipulations converting sensor data into real time visuals. The installation was accompanied with an interactive 3D soundscape. Metamorphosis premiered at the Nemeziz brand launch event at Printworks, London, and later was distributed in adidas stores in Germany and Italy.
Project Tags
Companies
Adidas Group
- Fashion and Textiles
