For the international launch of the Adidas NMD shoe Act Normal and Your Majesty built nine interactive LED cube installations that provided a fresh perspective on the cities we live in.
All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.
By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured content from local influencers, Instagram users who added #NMD to their photos and branded content.
Client: adidas Originals
Agency: Act Normal
Production Company: Your Majesty
Awards:
FWA - Site of the Day
FWA / Adobe - Cutting Edge Project of the Month
Press:
The Drum - Highsnobiety - Hypebeast
Companies
Your Majesty
- Design
