Projects
- CROCS - Find your funCrocs footwear are renowned for profound comfort, fun and colour. Khanna\Reidinga\Faralley\LeBon was approached to create an online campaign that embraced these values Photography was central to the campaign which featured an online photo competition to encourage Crocs fans worldwide to go out and find the fun happening at their feet. Wearing their favourite pair of Crocs, people sent in photos for a chance to win a family trip to Disney World, Florida.
- adidas Supernova - Global campaignTo bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow. In order to represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within eye-catching mandala graphics, designed in neon colours to reflect the shoes. Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interac
- adidas X Parley - Run for the OceansThe FW18 UltraBOOST Parley running shoe is the latest addition to the Adidas x Parley collaboration that raises awareness for the threat of marine plastic pollution. To support the launch TBWA\NEBOKO partnered with Psyop and Golden Wolf to create an eye-catching animation. The stop-motion video spotlights the unique recycled plastic textile, or Parley Ocean Plastic™, using it as a canvas to tell its backstory with beautiful embroidery. The campaign is rolled out through adidas channels in cinem
- Blockparty AmsterdamBlockparty was a longstanding nu-disco and deep house party at Chicago Social Club in Amsterdam. Blockparty offered me the perfect opportunity to stay in touch with my roots in the music scene. For three years, I collaborated with Dutch DJ Quinten 909, being responsible for the organisation and art direction of the event.
- adidas NMD - Outdoor digital campaignFor the international launch of the Adidas NMD shoe Act Normal and Your Majesty built nine interactive LED cube installations that provided a fresh perspective on the cities we live in. All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich. By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured co
- adidas DEERUPT - Enter the gridMarch 2018 marked the launch of adidas Originals DEERUPT at Foot Locker stores across Europe and online. JAMJAM teamed up with the brand to bring the experience to life, both on- and offline. The launch kicked off with a 4 day event in Milan, Italy, where influencers and consumers were invited to Enter the Grid. At the launch, invitees received a coded wristband to unlock a map with a secret location, leading them to a party with local artists. Aside from partying, guests also had a chance to wi
Work history
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Art DirectorSelf-employed
Amsterdam, NetherlandsFreelance
Brands and Agencies :
adidas Original, adidas Running, Vodafone, Heineken, ASICS, Reebok Classic, Onitsuka Tiger, Sony Music, Beats By Dre, Staples, Viktor & Rolf, car2go, Crocs, NN Group Global (formerly known as ING Insurance), HiTec, Johnnie Walker, TBWA\Amsterdam, iris Amsterdam, VIRTUE Worldwide - VICE, Your Majesty, Khanna\Reidinga\Faralley\LeBon, JamJam Marketing, Green Room Design, Amsterdam Worldwide, Hello Savants, Enter Dexter.
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Creative DesignerKhanna \ Reidinga \ Faralley \ LeBon
- Amsterdam, NetherlandsFull Time
I proceeded to work as a creative designer for brands including Vodafone, NN Group Global, Beats by Dre, and car2go.
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Skills
- Advertising
- Ad Campaigns
- Creative Concepts
- Art Direction
- Creative Direction
- Creative Art Direction
Education
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Post-graduate Diploma in Graphic DesignIlas - Istituto Superiore di Comunicazione
- Italy
Course focused on typography, layout, advertising, visual identities, creative thinking, campaigns, communication solutions and design for both print and digital media