adidas X Parley - Run for the Oceans

The FW18 UltraBOOST Parley running shoe is the latest addition to the Adidas x Parley collaboration that raises awareness for the threat of marine plastic pollution. To support the launch TBWA\NEBOKO partnered with Psyop and Golden Wolf to create an eye-catching animation. The stop-motion video spotlights the unique recycled plastic textile, or Parley Ocean Plastic™, using it as a canvas to tell its backstory with beautiful embroidery. The campaign is rolled out through adidas channels in cinemas, online video, social, in-store and print. In addition, we created a toolkit and suite of content with local running crews and influencers for Run for the Oceans - a global charity run during which Adidas pledged to match the first million kilometers run with $1 for the Parley Ocean Plastic Program.