To bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow.
In order to represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within
eye-catching mandala graphics, designed in neon colours to reflect the shoes. Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interactive windows, modular launch zones and a product movie.
