Projects credited in
- adidas Supernova - Global campaignTo bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow. In order to represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within eye-catching mandala graphics, designed in neon colours to reflect the shoes. Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interac
Work history
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Creative Directordpdk
Rotterdam, NetherlandsFull Time
- Manage 15+ UX &UI designers, Brand designers and Motion designer
- Supervise department s daily workflow, assigning project workloads, road mapping and monitoring
- Revise content and presentations, approve/reject ideas, and provide feedback to the team
- Lead projects with internal and external resources
- Direct brainstorming meetings and creative sessions
- Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion
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Brand Design Managercatawiki
- Amsterdam, NetherlandsFull Time
- Design, workshop and implement brand visual guidelines
- Lead and design communication campaigns with internal and external resources
- Collaborate, design, and participate in marketing, branding and UX initiatives
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