adidas Originals Ozweego Retail Activation

We concepted and delivered the adidas Originals Ozweego retail launch activation for JD Sports in London, Manchester and Rotterdam to drive hype and demand for the new silhouette at JD. We took over the launch zones in three key JD stores, building an immersive Ozweego-inspired football gaming zone where consumers were invited to play FIFA against their favourite adidas footballers. We designed a social media competition to drive traffic to store, managed fan meet and greets with players and co-ordinated surprise and delight moments to maximise excitement and social coverage of the activation.