About me
I am a dynamic, creative and motivated Senior Account Director with over eight years' of Consumer Marketing experience working for some of the worlds biggest fashion, lifestyle, sports and technology brands. I have developed an integrated skill set spanning a breadth of complementary marketing disciplines including PR & Brand Communications, Talent & Influencer Marketing, Digital, Social & Retail Marketing, Brand Activation, Events & Experiential and Advertising. I combine a creative mind with a results driven-focus to shape, craft and deliver best-in-class campaigns, stories and strategies for global, European and UK clients.
I am a confident and consistent leader who knows how to steer the team towards success.
My core strengths include; communication strategy & implementation, consumer marketing, retail marketing, brand activation, brand campaign strategy, management & delivery, press and media relations, media partnerships, talent management, influencer relations, crafting brand stories, cross-channel creative ideation, production & delivery, multi-format content production, consumer and industry trends & insights, events & experiential, research & intelligence gathering, brand and campaign tracking, monitoring & reporting.
I am tapped into the London cultural and creative scene, the Gen-Z and Millennial consumer and am passionate about style, lifestyle, sport, fitness and music.
Projects
- Open That Coca-ColaEverybody knows what a Coke tastes like, but it's impossible to describe. For the first time ever, we captured the feeling of drinking and tasting that first sip of Coca-Cola, with a celebrity photo series featuring some of the UK's most expressive, and most commercially relevant, profiles. We commissioned up and coming photographer, Anaïs Gallagher, to shoot the intimate photo series to add another layer of newsworthiness to the campaign.
- adidas Originals Ozweego Retail ActivationWe concepted and delivered the adidas Originals Ozweego retail launch activation for JD Sports in London, Manchester and Rotterdam to drive hype and demand for the new silhouette at JD. We took over the launch zones in three key JD stores, building an immersive Ozweego-inspired football gaming zone where consumers were invited to play FIFA against their favourite adidas footballers. We designed a social media competition to drive traffic to store, managed fan meet and greets with players and c
- CR7 Play It Cool Fragrance CampaignWe were briefed to create and implement a PR and consumer marketing campaign to launch Cristiano Ronaldo's new lifestyle fragrance, Play It Cool. We came up with a compelling creative concept then shot, produced and delivered all campaign collateral including a hero social media video and cutdowns, print advert, social and digital displays and social media assets to sustain the brand and Ronaldo's personal channels throughout with fresh, engaging and seasonal content. We also managed the glob
- adidas Sport Headphones LaunchWe launched and landed the new adidas Sport headphones brand and product portfolio with impact. Through a strategic, four-step PR and influencer framework we maximised visibility, generated brand heat and cemented product and brand credibility amongst key lifestyle, fitness and tech targets. Step 1 - Launch moment and immersive fitness event for top-tier media and influencers to trial product to generate PR and social coverage, and positive reviews Step 2 - Global and local media interview man
- Anthony Joshua's Homecoming & Christmas PartyWe threw Anthony Joshua, JD's biggest brand ambassador, a homecoming and Christmas party of epic proportions to celebrate his two-time Heavyweight World Champion title win and give their influencer fans a night to remember. We transformed a country mansion into a 'very JD Christmas', filled it with VIP guests and friends of AJ and packed the night with a programme of incredible entertainment and surprises fit for a champ including an opening speech by Grime Gran, performances by Krept & Konan,
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Work history
Senior Account DirectorM&C Saatchi Sport & Entertainment
London, United KingdomFull Time
Account DirectorM&C Saatchi Sport & Entertainment
London, United KingdomFull Time
Lead business and PR campaigns for key clients including adidas Originals, Reebok, Y-3, Coca Cola, Oakley and CR7.
Core responsibilities and competencies include: commercial and business awareness, knowledge of cultural trends across sport, fitness, fashion, music & lifestyle, integrated PR strategy and implementation, campaign delivery and management, creative ideation, development & content creation, copy-writing, press office management, finance & budgeting, creative production, event management & delivery, talent & influencer activation and amplification
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Skills
- Strategy
- Marketing Strategy
- Writing
- Media Relations
- Copywriting
- Communications
- Brand Marketing
- Consumer PR
- Events PR
- Content and Media Writing
- Events
- Consumer Activation
- Consumer Engagement
- Consumer Marketing
- Media Planning
- Social Media
- Digital Advertising
- Digital Marketing
- PR Campaigns
- PR Strategy
- Press Copywriting
- Press Events
Education
U
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BSc GeographyUniversity of Bristol
- Bristol, United Kingdom