CR7 Play It Cool Fragrance Campaign

We were briefed to create and implement a PR and consumer marketing campaign to launch Cristiano Ronaldo's new lifestyle fragrance, Play It Cool. We came up with a compelling creative concept then shot, produced and delivered all campaign collateral including a hero social media video and cutdowns, print advert, social and digital displays and social media assets to sustain the brand and Ronaldo's personal channels throughout with fresh, engaging and seasonal content. We also managed the global PR strategy and global media relations for the client, including crafting the PR roll-out plan, writing all press materials and concepting and delivering a launch party for 70 global media, influencers, retailers and distributors to drive awareness of the new product, build relationships with key partners and maximise press coverage on the day of product launch.