Open That Coca-Cola

Everybody knows what a Coke tastes like, but it's impossible to describe. For the first time ever, we captured the feeling of drinking and tasting that first sip of Coca-Cola, with a celebrity photo series featuring some of the UK's most expressive, and most commercially relevant, profiles. We commissioned up and coming photographer, Anaïs Gallagher, to shoot the intimate photo series to add another layer of newsworthiness to the campaign.