adidas Sport Headphones Launch

We launched and landed the new adidas Sport headphones brand and product portfolio with impact. Through a strategic, four-step PR and influencer framework we maximised visibility, generated brand heat and cemented product and brand credibility amongst key lifestyle, fitness and tech targets. Step 1 - Launch moment and immersive fitness event for top-tier media and influencers to trial product to generate PR and social coverage, and positive reviews Step 2 - Global and local media interview management during IFA, Berlin, the biggest media and consumer tech expo in Europe Step 3 - Two headphones takeovers of the adidas Runner's London run club meets including product immersions, live trial and consumer giveaways to get the product in the hands of London's most engaged runners Step 4 - Always-on press office, sustaining product heat and visibility from start to finish, garnering over 100 pieces of coverage, exceeding KPIs month-on-month and entering the product into editorial competitions