Adidas brand always seems to be ahead of the game. With the famous slogan 'Impossible Is Nothing' and daring advertising, Adidas has found admirers all over the world. Adidas has been around for more than 90 years now, yet the brand always finds the right tone of voice to engage with every next youth generation. To celebrate the immortality of the brand, we decided to remind the youngsters that Adidas yet youthful brand, has existed for more than nine decades and lived through so many periods of time.
Message: Adidas Originals brand is timeless.
Platforms: Physical stores, streets/ Twitter and Facebook
Deliverables: Illustrations of 'timeless' personalities placed in Adidas stores/ live street performances of classical genre captured through video/ user-generated content on Facebook and Twitter.
Timeline: Phase 1 - Activation in physical stores via visual art
Phase 2 - Live street performances (ballet and pantomime)
Phase 3 - Continued conversation on social media that can be found with #timelessadidas