Hi! We are Laura Karklina and Liza Kildjaskina. Both born in Latvia, we crossed paths in London at London College of Communication where we became a creative team. Ever since, we are pushing the boundaries of what advertising can do and achieve.
We love to dig deeper and uncover real human insights when solving creative briefs. We are both strong visual thinkers, explorers, storytellers and so much more.
We are LK SQUARED.
Projects
- Sitcom 251 Elephant & Castle is being profoundly regenerated with the landmark building developing at the very heart of it. Two Fifty One building is up and coming and it will be almost as high as The Shard. So, the lovely people who projected 251 came to us, students, and gave us one of the greatest challenges - to make people desire to live in Elephant & Castle and most importantly in 251. After days of brainstorming, we thought that the best way to get the audience emotionally attached to a certain pla
- Adidas Originals Timeless Classics Adidas brand always seems to be ahead of the game. With the famous slogan 'Impossible Is Nothing' and daring advertising, Adidas has found admirers all over the world. Adidas has been around for more than 90 years now, yet the brand always finds the right tone of voice to engage with every next youth generation. To celebrate the immortality of the brand, we decided to remind the youngsters that Adidas yet youthful brand, has existed for more than nine decades and lived through so many periods o
- Operation Orphan 'They have no one to tell them that monsters aren`t real.' Remember when you were a kid you were afraid of darkness? Parents are usually there for us to reassure and comfort us when we are scared. Unfortunately, orphanage kids have no one to truly support them when they are most frightened. So, we took the challenge to point out the issue most orphans go through very frequently - night terror. Client: Operation Orphan Issue: Caretakers at orphanages can not fully supervise children throughout the night hours. Message: YOU can be the one to tell them that monsters aren`t real. Platforms: YouTube, Twitter. Deliverables: Online diaries across 2 platforms/ videos, photos, tweets from orphanage. Timeline: Phase 1 - Activation via print advertisement on London Underground and city billboards to raise awareness. Phase 2 - Orphan Diaries on YouTube, Twitter/ photo, video sharing. Strategy: All social media imput created by genuine orphans. The content created can be found using #orphandiaries
- The New WWF app World Wide Fund for Nature was founded in 1961, working on reducing humanity`s footprint on the environment ever since. Now WWF has over 5 million supporters around the world, however there could be many more if we could get the younger audience to think about climate change and their impact. Unfortunately, millennials do not feel connected to the issue because it doesn't concern them personally. After conducting focus group with young people aged 18 -25, we uncovered that the main reason they
- 'Neither' campaign In face of the 2016 U.S Presidential race we decided to create the anti campaign. While everyone else is choosing between the two evils - Clinton and Trump, we are choosing neither of them. After all, what is happening in America always has an influence on the rest of the world. Our campaign is driven by the fact that the candidates resemble the dictators humanity has already seen. Don't believe us? Their quotes speak for themselves. And also, we made them look like those dictators, you know, to prove the point.
+ View all
Work history
Graphic DesignerUniversity of The Arts London (UAL)
- London, United KingdomFreelance
While at this role we have created social media, magazine and online advertisements for Language Centre at UAL. We have made logos for organisations at LCF and CSM, as well as freshers week materials, posters, brochures, etc.
Skills
- Ad Strategy
- Advertising Copywriting
- Art Diection
- Creative Storytelling
- Graphic Design
- Advertising Communications
- Teamwork
- Collaboration
Education
Advertising BA (honsUniversity of The Arts London (UAL)
London, United Kingdom
UAL is a world Top 5 university for art and design according to the QS World University Rankings® and Europe's largest specialist university for art and design.Find out more about UAL.
Classes: Creative Entrepreneurship, Content Marketing, Dissertation