Adidas Originals X Fiorucci - drop II
Adidas Originals and Fiorucci have teamed up once more to create a bigger, bolder collaboration harnessing the synergy between the two iconic brands to highlight their shared vision.
This fresh, new collection is inspired by the ultimate summer holiday wardrobe for an island getaway. The collection celebrates both brands’ dedication to injecting vibrancy, comfort and attitude into women’s clothing. The range includes limited edition swimwear, separates, pool slides, trainers and more. All the pieces are drenched in the fun-loving, endless summer aesthetic that Fiorucci champions, combined with the timeless designs of Adidas Originals.
The Fiorucci graphic archive remains one of the richest and most innovative, continually reinventing its vibrant language and always with a nod to the original visuals from the 80’s spread across t-shirts, magazines, posters and beyond. It felt like a very natural match between the two brands.
I’ve been curating the prints for this collaboration, browsing through the Fiorucci archives and finding the right balance between the two brands, between past and present, between the new and the timeless.