adidas Originals x WeTransfer

WeTransfer’s in-house studio takes care of the carefully designed and curated advertising wallpapers you see on the site. As part of this team I had the chance to work on campaigns for clients like Red Bull, Netflix and Mailchimp. One of my favorites is this set of interactive ads for adidas Originals. The copy calls out late-night creators who find inspiration after hours – a (literal) reflection of the newly launched Nite Jogger, a shoe that’s ready to run when you are. Find out more about how the campaign came to life: https://medium.com/wetransfer/title-eae4c21fec0