Projects
- JBL Club OneTo celebrate the release of its new Club One headphones, JBL wanted to run a series of competitions across its social media platforms. I created copy for the social assets and the captions that went with them (made slightly more challenging by a global pandemic forcing everyone into lockdown). Each post received around 30,000 views, contributing to a surge of sales and interest in the Club One headphones.
- adidas Originals x WeTransferWeTransfer’s in-house studio takes care of the carefully designed and curated advertising wallpapers you see on the site. As part of this team I had the chance to work on campaigns for clients like Red Bull, Netflix and Mailchimp. One of my favorites is this set of interactive ads for adidas Originals. The copy calls out late-night creators who find inspiration after hours – a (literal) reflection of the newly launched Nite Jogger, a shoe that’s ready to run when you are. Find out more about h
- Solo | West Berkshire BreweryWorking with the design team at Thirst Craft agency, I led copy and creative strategy for Solo, a new non-alcoholic beer from West Berkshire Brewery. While the initial brief was for one bright, bold brand for a pale ale, the concept was so well received that West Berkshire decided to create a further two beers making a full Solo range.
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Projects credited in
- WeTransfer: Ideas Report— THE CHALLENGE — WeTransfer, the file sharing platform used by over 42 million monthly users, wanted to spark a new kind of conversation around creativity, asking when, where, and how does creative inspiration strike. 75% of WeTransfer’s users identify as creatives and the company has long believed that creative thinking changes the world for the better (the platform donates 30% of its advertising space to showcase art, illustration, and music. WeTransfer is uniquely positioned to understand
- WeTransfer Ideas Report 2019We asked 20,000 creatives from almost every country on the planet seven questions on how they develop their ideas. Ideas are a messy business. They’re maddening and unpredictable. There are dead ends, wrong turns and all manner of false starts. To get our heads around them, in 2018 we created the first ever WeTransfer Ideas Report, asking 10,000 creatives about how, when and where they get their best ideas. But we couldn’t leave it at that. You see, having an idea is only half the battle. Once18
Work history
Senior Creative Copywriter
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