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Adidas Press Packs

Working with the PR agency Hill & Knowlton we produced the launch packs for Chelsea and Liverpool football kits.
During their glory days in the 80’s, Liverpool wore an adidas kit, so in reference to the old days we packaged this press pack in a green envelope with the iconic three stripes and the words ‘Back On Home Turf’ printed in white.
For the new Chelsea strip we designed a highly finished book with french folds that are bound together by two metal screws all packaged inside an inflatable bag and featuring exclusive photos of the players in the new kit.


Tom Shaw

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