I am a senior level graphic designer and art director with over 20 years professional experience. During my career, I have run and worked for various creative agencies, with a range of clients including those in the public, private and not for profit sectors.
I am a focused and passionate designer with a particular interest in branding, typography and layout with a very hands on craft approach, I take pride in working efficiently and effectively. I have a proven track record of positive and rewarding client-facing experience, and am equally proficient at taking a project from brief to print as I am working on individual parts of the design process.
Projects
- Ebay – Refurbished ResidencyEbay Refurbished Residency identity, for Weber Shandwick. Ebay launched its very own Refurbished Residency, showcasing its range of pre-loved products at a location in London’s Soho. We created an identity that utilised the Ebay brand mark, but stepped away from the overall brand look, to create something that felt more premium and luxury in keeping with high end products on display from the likes of Ninja, Dyson, Apple, Sonos and Peloton. A series of posters were created in duo/monotones throu
- Urenco – Visual Identity ToolkitThis toolkit is designed to give communicators at Urenco, the ability to consistently share Urenco’s culture vision and programme across multiple digital and print touch points. Working with United Minds / Weber Shandwick we created this visual toolkit for Urenco, a company that provides reliable uranium enrichment services. We created a series of Connectors and Ties under the theme of collaboration to be used to illustrate and communicate differing messages to the workforce. The colour palette
- Anglozine – GascogneGascogne is the Spring/Summer 2020 collection based around the theme of the family boat located in the south of france and the owners immaculate style. Art direction for the campaign was focused around nautical flags as a graphic tie in to the boat. The studio based shoot was then combined with the individually shot flags for use across print and digital. The zine was printed as a mini paper for that morning read over a strong coffee and croissant with the sun on your back. Social content was
- AnglozineAnglozine: Clothing for fanzine educated London based menswear label. Est 2017 Made in London using only British mills and factories. We established a close working relationship with label owner Reuben (met when his Lambretta rear light stopped working) to create a bold identity and a strong brand image for his new menswear label around the theme of fanzines, a non-professional and non-official publications produced by enthusiasts of subcultures for the pleasure of others who share their inter
- DP James, LondonDP James, London – produces elegant handmade footwear, nostalgic yet contemporary and popular for both their rock and roll heritage, as well as their sleek modern design. Inspired by Hockney’s joiners series of polaroids, we created a striking brand image campaign focusing on craft of both the boots and affiliation to music and style. Shot on digital then printed onto 4″ x 6″, each finished montage was hand assembled, and then photographed. Supporting full model shots and damaged polaroids were
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Work history
Creative Art DirectorPlastic Crayons
London, United KingdomFull Time
I set up Plastic Crayons after disbanding The Design Conspiracy producing individual, graphic solutions for a range of clients, both independent and corporate. Specializing in producing brand identities, art direction and graphic design for creative, design-led clients, helping rationalise and visualize their personality, and no matter what the size of project, always with the aim to deliver beyond expectation.
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Creative Art DirectorThe Design Conspiracy
- London, United KingdomFull Time
The Design Conspiracy was founded by myself and 4 friends, with 8 employees working on branding and communications projects big and small across a variety of sectors. Our mantra was to always provide a bespoke solution to the client’s brief, not an ‘off the shelf’ remedy and never to have a ‘house style’, allowing us to really tackle the problem we were faced with.
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Skills
- Packaging
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Retouching
- Websites
- Brand Design
- Brand Identity
- Design
- Creative Direction
- Logo Design
- Illustrator
- Indesign
- Photoshop
Education
Awards
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Orange Small Business AwardOrange
Orange Small business award for the What Brand Are You? viral campaign, set up for fun with made up random names after the furore of the Accenture rebrand - we soon discovered that people were using the site to actually create their business names.