Adidas Pureboost GO! SS19

  • João Mestre

End of 2018 I was given the opportunity to work together with TBWA Amsterdam to work on the launching of the Pureboost Go and bringing it’s story shoe to life. As as shoe built for street running, the opportunity was to create a campaign that was relevant and routed in culture. Authenticity was the most precious thing and we were able to come out with something that was a departure from where running campaigns have lived in the past. Most of all, the runners like the way depicted their culture and had a blast

The Sketch book itself was fully handmade and then animated in stopmotion to showcase the creative process. In the end we came out with a piece that was unique, relevant to the running culture and follow the motto of the campaign “Designed for Changing Direction”