Adidas Recyclable cup
Marathons waste more than 10 millions plastic cups every year, resulting in an extreme waste footprint.
The Reusable Cup is a solution to fight against waste pollution during running events.
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Credits:
Copywriter: Manuela Rondon
Art Director: Vitor Soneghet
Content Creator: Aron Mccammon
Creative Director: Justin Pettit
Category: Digital Advertising
Year: 2019
Client: Adidas
Agency: Heimat Active GmbH
Location: Berlin, Germany
Companies
Adidas Group
- Fashion and Textiles