adidas Social Storytelling – NYC Marathon x Mary Keitany

  • Greg Mitchell

As a four-time winner of the New York City marathon, Mary Keitany only enters one or two events a year. She spends the majority of her year training for these events at altitude at her training base in Iten, Kenya – a very different environment to the streets of New York City. We told a story of how she uses her imagination during her training runs to transport herself 7000 miles to the streets of New York to visualise her upcoming race strategy. The film ran on @adidas global brand channels and @adidasrunning the day before the New York City Marathon, generating over 275k views and 174 comments.

Project Tags


  • Adidas Group logo

    Adidas Group

    • Fashion and Textiles
  • Hill+Knowlton Strategies logo

    Hill+Knowlton Strategies

    • Marketing & PR