adidas 'Space Race'

With adidas launching their ULTRABOOST 20, I was tasked with creating a unique campaign to advertise the running shoe across the Sports Directs website and social platforms. I was the Art Director for this campaign from initial brand briefing, collaborating with the social and digital marketing team to ensure the content performs and delivers ROI. I worked closely with the production team to create a campaign that achieved adidas’ objectives, whilst also creating unique, and visually interesting content. We really pushed the creative boundaries in this campaign and with creativity at the heart of adidas as a brand, it was the perfect collaboration. My roles for this campaign: - Concepting - Art Direction - Pre / Post Production - Retouching - Artworking - Social and Web