adidas TERREX: Your Blank Canvas

[Launch Film] The adidas TERREX ZERO DYE trail running and hiking shoes, are manufactured without any artificial dyes or bleach. This gives them a very low environmental footprint – respecting the nature athletes use them in. But, it also turns them into a true blank canvas for creators. Now, hikers, trail runners and outdoor enthusiasts can let the trail, dirt, mud and soil paint its story on the shoes when used. Our task was to launch the ZERO DYE range and to cement adidas TERREX as the creators brand in the outdoors. We teamed up with environmental artist Emma Stibbon and filmmaker Klaus Thymann to tell the story on this 3D blank canvas – a ZERO DYE shoe. To paint it, Emma collected soil from the vanishing glaciers in Ecuador during a recent expedition with Project Pressure. She then turned the soil in to paint in her studio to use on the shoes. Thus using art to showcase the reality of diminishing glaciers in the world.