adidas UK - Euro 2020 Twitter Spaces

  • Will Wood

In an innovative and bold adjustment to our traditional reactive publishing, we capitalised on our partnership with UEFA to create a live fan forum - titled as 'The Afters' - for discussing England Euro2020 matches on social media. Inspired by Radio 5 Live and TalkSport fan call in shows, we created a Twitter Space with some of London's hottest entertainment and sporting names, such as; Elz The Witch, Yung Filly, Craig Mitch, Danny Welbeck, Katie Zelem and more. It was a brand first, and created a space for hyper engaged fans to come together and spend time with the brand for upwards of 45 minutes - a great case study for future 'live publishing' work.