adidas UK - Festive Surprise & Delights

To cap off a tough 2020 for everyone, we at adidasUK wanted to put our strong online profile to good use by 'Surprising & Delighting' consumers to instill some positivity online around the festive period. Collaborating with our partner athletes, partner clubs, and agencies - we worked to deliver some special moments online, including; sending product, signed merchandise, video messages and bespoke artwork. Examples include: - Giveaway in collaboration with Leicester City FC player Ayoze Perez - Giveaway in collaboration with Paralympic athlete Lauren Steadman - Video message from Tottenham Hotspur player Jack Clarke - Signed merchandise in collaboration with partner club Harlequins - Poster creation in response to 7yr old boys home-schooling task