adidas UK - Ready For Sport

  • Will Wood
  • The Midnight Club

Adapting campaigns for Q3 in light of Covid-19, Ready For Sport celebrated the return to sport for some of our biggest partner athletes. We collaborated with local illustrators to help grow their own profile and develop best in class creative in a time where content capture opportunities were few and far between. The campaign was extended a month later when content capture opportunities were permitted and grass roots sports began to return. This was our opportunity to provide some aid to community sports who were hit hard financially over the last few months. Communities included: The 5th Floor (Cycling), Clmbxr (Climbing), The Harlequins Foundation (Rugby Union), Surrey Academy (Cricket), Wonderkid FC (Women's Football).