adidas UK - Stonewall FC LGBTQ+ Kit Launch

  • Will Wood
  • Vicky Grout
  • irene baque

As part of Stonewall FC's move to East London, I was privileged to lead the campaign launching their new club kits, featuring the Pride flag embellished on the sleeves and a Unity kit comprised of colours from the Trans flag. ⁣⁣ Stonewall FC have been at the forefront of promoting diversity and inclusion within the football community for 30 years, providing a safe-space for LGBTQ+ players and allies to come together. Therefore it was fitting that the launch took place on #RainbowLaces day, a Stonewall UK campaign celebrating the impact that sport has on LGBTQ+ people. The launch included all 3 of their club kits and featured 6x of the club's players. One of the coldest shoots I've ever been on, but the production team still managed to capture some awesome 2D and 3D content, see below. Directed by @IreneBaque #adidasFootballCollective